What Electric Vehicle Buyers Really Want
August 5, 2023, more consumers than ever are considering buying an electric vehicle (EV): The proportion of consumers considering battery-electric vehicles rose by five percentage points to 20 percent between December 2021 and December 2022, while the proportion considering a plug-in hybrid rose by four percentage points to 22 percent, write Thomas Furcher and coauthors.
When it comes to the buying experience, consumers are demanding more innovation and convenience but remain attached to aspects of the traditional experience. What do shifts in consumer attitudes toward electric vehicles mean for the automotive retail industry?
Electric-vehicle buyers demand new experiences
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