TROY, Mich.: 7 Sept. 2023 — After several years of incredibly challenging business conditions, which caused much of the hospitality industry to scale back on capital expenditures, hotel management companies have started making serious investments in renovations, maintenance and staffing.
According to the J.D. Power 2023 North America Third-Party Hotel Management Guest Satisfaction Benchmark,SM released today, those investments are paying off in the form of strong satisfaction scores for quality of the guest room and staff service.
“In the span of a year, staffing has gone from being the biggest pain point for hotel management companies to one of the greatest strengths,” said Andrea Stokes, hospitality practice lead at J.D. Power. “Despite continuing labor shortages, this is a testament to the efforts of the industry to ramp up hiring and training during the past several months. Interactions with staff is one of the most important components of a hotel stay and guests are noticing that they are getting better service.”
Following are additional key findings of the 2023 benchmark:
Benchmark Ranking
Davidson Hospitality Group and Dimension Hospitality rank highest in a tie in overall guest satisfaction, each with a score of 725. This is the second consecutive year that Davidson Hospitality Group ranks highest. HEI Hotels and Resorts (714) ranks third.
The North America Third-Party Hotel Management Guest Satisfaction Benchmark was redesigned for 2023. Now in its fourth year, the benchmark evaluates guest satisfaction with branded hotels that are operated by the largest third-party management companies. It is based on six factors (in alphabetical order): communications and connectivity; food and beverage; guest room; hotel facilities; staff service; and value for price. The benchmark includes third-party hotel operators with more than 14,000 branded hotel rooms under management and is based on 3,942 guest responses for branded hotel stays from May 2022 through May 2023.
For more information about the North America Third-Party Hotel Management Guest Satisfaction Benchmark, visit https://www.jdpower.com/business/third-party-hotel-management-guest-satisfaction-benchmark.
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