Consumers are willing to adopt vehicles with more advanced technologies and that are environmentally friendly.

The adoption of a comprehensive transition policy towards electromobility can increase the penetration of electric cars until reaching 39% of total light vehicle sales in Mexico by 2030, the Mexican Association of the Automotive Industry (AMIA) said this Monday.

In contrast, if this policy did not exist, its proportion in the market will be only 19%, indicated the study “Recommendations for a national electromobility policy in Mexico.”

Furthermore, the report indicated that consumers are currently willing to adopt vehicles with more advanced technologies and that are friendly to the environment , supported by incentives that facilitate their acquisition and use.

Opportunities for the sector in the Mexican market

The research, presented this Monday by the AMIA, exposed the challenges and opportunities that Mexico faces in the transition towards zero-emission mobility. He also highlighted the relevance that electromobility has in the fulfillment of international commitments, such as the Paris Agreement, and of the global automotive companies themselves that operate in Mexico towards 2050.

And he mentioned “competitive advantages that position Mexico in an unbeatable situation and with a high potential for the production of electrified vehicles.”

The study consisted of an analysis of the market, as well as the manufacturing of this type of vehicles, a review of the current state of charging infrastructure, the needs of current and potential customers, as well as an international comparison of good practices," he explained. José Zozaya, executive president of the AMIA.

The study highlighted that “Mexico must have a national policy for the orderly transition towards electromobility,” which entails a joint government and industry strategy. He recommended that the three objectives should be incentives for production and consumption, the development of charging infrastructure at the national level and the availability of sufficient and affordable clean energy.

In addition, he pointed out that "the magnitude of the changes required for the rapid transformation of the industry requires the promotion of a joint strategy" between Government, academia and industry in three axes: manufacturing, market adoption of hybrid and electric vehicles, and charging network infrastructure.

The AMIA study stated that with this policy, “Mexico would be positioned as a leading global player in the manufacturing of electrified vehicles” and as a manufacturing “hub” and reliable provider of a solid supply chain within North America. According to the study, the transition would support the reduction of some 26.2 million tons of carbon dioxide (CO2) by 2030.

The study, commissioned by the international consulting firm Frost & Sullivan, also highlighted the need to increase the number of charging stations to achieve adoption of electrified vehicles, that is, plug-in hybrid electric vehicles (PHEV), 100% battery electric vehicles (BEV). , and fuel cell electric (FCEV).

In Mexico there are about 1,336 public or semi-public charging stations, with a total of 3,206 connectors, that is, 2.4 connectors per station. Although Mexico is the country with the largest cargo network in Latin America, it is still far below the countries that have advanced the most in the world,” the report indicated.